This Logo is an evolution of the current ATF Logo. The bird is a representative
of peace, freedom and unity in the exchange of ideas and promotion of ASEAN
as one attractive, multifaceted destination.
There is a feeling of
lightness in the bird's flight, evocative of the joys of travel and adventure.
There is also a sense of friendship, trust,hospitality and of keeping one's
hopes and dreams up high.
The sun symbolizes light and source of life
in the region, bringing forth joy, happiness, celebration and bringing forth
joy, happiness, celebration and bright, sunny holidays in ASEAN. It also signifies
a future full of memorable experiences in store for the people of the
region and those who visit it.
wow gold The rice stalk stands for the staple diet
in the ASEAN countries giving nourishment and life to those who visit and
live in the region. The 10 grains of rice represent the 10 ASEAN member countries,
held together in harmony by one stalk, one region, one destination, one dream
"Synergy
of ASEAN Towards Dynamic Unity in Diversity"
This
theme was acknowlrdged by ASEAN member countries during The 24th ASEAN NTOs
Meeting on 6-7 July 2006 atChiang Mai, Thailand.
ASEAN, as a powerful
grouping of 10 of the most distinctive travel and tourism destinations in
the world, stands head and shoulders above other geographic locations in terms
of natural, cultural and heritage diversity. The member countries of ASEAN
have realized the vast wealth that this grouping of nations has to offer
touristically as well as the long-term benefits that this industry is able
to generate socially and economicall.
Therefore, in order to capitalize
on ASEAN's potential, it is necessary to coordinate together and create a
dynamic synergy that will provide tourist products and services that are of
an international standard and have the potential to encourage people to the region.
All of what ASEAN has comes in response to shifting travel trends; hence,
in preparing for the future enhancement of the regionûs tourism, we
need to forge ahead with a spirit of dynamic unity. This will also be seen
as a reflection of the determination and dedication of ASEAN member nations
of improving the regionûs interests through the application of tourism as
a mechanism for socio-economic development. This will be achieved throughnew
initiatives that boost the ASEAN brand image in this era of global competition.
Thus, the theme for the ATF 2008, 'Synergies of ASEAN: Towards Dynamic
Unity in Diversity' is a very appropriate and timely one, and will prove to
be one of significance. Southeast Asians,although with separate distinctive
cultures,are closely linked together and stand on common ground and goals
on paving the progressive roads for future prosperity.
